THRIVE GLOBAL X ANTHROPIC
THRIVE GLOBAL X ANTHROPIC
Arianna Huffington sitting down with Daniela Amodei, co-founder and President of Anthropic, inside Anthropic's San Francisco headquarters.
Thrive Global came to me directly looking for a simple, stripped down interview. Knowing the weight of the conversation and the two people in the room, I pitched them on something bigger: a fully produced, three camera cinematic interview with a real lighting package and a crew to match. I brought in longtime collaborator Brent Madison and American Black Market to produce and handle post, turning a one person request into a complete production.
Every part of the setup had to be designed blind. We weren't allowed to scout ahead of time, and the location inside Anthropic's offices shifted in the final days before the shoot. The lighting goal was simple: make both women look their absolute best, and make the space feel warm, calm, and inviting, the same feeling Thrive Global's brand is built on. We wanted it to feel less like a conference room and more like a comfortable living space where a real conversation could happen. On the day, our lighting and grip team worked through a tight security process and transformed an office into that warm, intimate set in a matter of hours.
I directed and shot the project while working hands on with Arianna and the Thrive Global team, and operated A camera on the Sony Burano, with a pair of Sony FX6s covering the B angle and the wide. The result feels less like a corporate interview and more like an honest conversation between two of the most influential people in tech and wellness.
CREDITS
Client: Thrive Global
Featuring: Arianna Huffington and Daniela Amodei
Location: Anthropic, San Francisco
Director / Director of Photography: Michael Gauthier
Production Company: American Black Market
Executive Producer / Producer: Brent Madison
Producer: Kelsea Davis
B Camera Operator: Nate Horowitz
C Camera Operator: Dylan Burzinski
1st AC: Ryan Monelli
Gaffer: Lukas Zanoli
Key Grip: Juan Ruiz
Teleprompter: Rebecca Barron
Lighting & Grip: The Little Giant Lighting & Grip Co.
Cameras: Sony Burano, Sony FX6
