T-MOBILE SOCIAL

T-MOBILE SOCIAL

On a T-Mobile campaign starring Bryan Cranston, I shot the social unit alongside the main commercial, produced by MJZ with Hoyte van Hoytema shooting main unit. Our unit had its own creative, directed by John Will Clay of Cake Films, and we were handed a small white room to work out of.

Then the creative changed the night before the shoot. We showed up with a new direction, a blank room, and Bryan in short bursts of five to ten minutes at a time between main unit setups. There was no room for long lighting resets or second chances, so the whole approach was built around staying nimble: lighting that could flex in seconds, a camera package that could move fast, and a crew ready to pivot the moment talent walked in.

We shot on the Sony Burano with the Fujinon Premista 28-100mm full frame zoom, which let us reframe and find new shots without stopping for lens changes. Everything was framed vertical for social while protecting for a 16x9 horizontal extraction, so every setup had to work in both worlds. The result is a set of spots that feel considered and polished, made almost entirely on the fly.

Credits
Client: T-Mobile
Talent: Bryan Cranston
Production Company: MJZ (Social Unit with Cake Films)
Director: John Will Clay
Director of Photography: Michael Gauthier
Gaffer: Jesse Jaraczewski
Key Grip: Ron Tondreau
1st AC: Ethan Brookins
DIT: Eli Berg
Camera: Sony Burano
Lens: Fujinon Premista 28-100mm